The new Shimano Sahara spinning rod series is inspired by the elegance of the Sahara reel, offering the perfect balance between refined design and outstanding performance. Made with satin-finished Full Carbon blanks, enhanced by a dark green section, these rods are lightweight, responsive, and designed to provide an exceptional fishing experience. Thanks to Diaflash technology, each model guarantees exceptional performance, making them the perfect match for Sahara spinning reels. Ideal for those who love to stay on trend, the Sahara rods offer an ideal and cost-effective pairing with the reels from the same series. Each model is equipped with high-quality Fuji components, providing precise casting, flawless responsiveness, and clear, sharp feedback transmission. Whether targeting freshwater or saltwater predators, the Sahara rods meet the needs of the most demanding anglers. Sahara Spinning rods exceed expectations in terms of technology and performance. Their full carbon blank, with Diaflash construction in the handle section, reduces twist, ensuring power during casting and retrieving. The Biofibre tip section enhances control and pulling power on fish. EVA grips with fast actions and Fuji reel seats (TVS or VVS, depending on the model) complete the design. Each rod is crafted to deliver power in the butt section for accurate casting and fish control, speed in the tip for lightning-fast hooksets, and finesse where sensitivity is key. With an affordable price, the Sahara series makes high-performance rods accessible to more anglers, perfect for any type of fishing.

The new Shimano Stradic Spinning Sea Bass is an advanced bass rod, designed for bass boat fishing. Long-range spinning models have a fast action to push hard and soft baits towards feeding fish, while vertical jigging models have a fast pulling action for accurate vertical jigging and weight transfer. super fast power. Finished in the iconic Stradic White colour. If you like mixing rods and reels and already own one of the hugely popular Stradic spinning reels, this brilliant range of rods is for you. And not only do these rods look sensational, but when you use them they come to life in your hand. Spinning models are long-range and incredibly responsive, allowing you to reach feeding fish at a distance and cover a vast amount of water when fishing from a boat. For anglers who like to use the vertical jigging technique when the fish are at depth or in mid-water, there are two special models designed specifically to maximize vertical fishing performance. The Stradic Sea Bass range is packed with exceptional carbon technology hidden in the iconic Stradic white finish. The high modulus carbon blank features Diaflash technology in the butt section to minimize twisting of the blank under pressure. This combination results in a range of blanks with highly efficient power transfer during casting and fighting, combined with lightness, durability and responsiveness to maximize performance. In vertical models the Diaflash increases the lifting weight for extremely precise jigging at all depths. Featuring modern, cleanable split-grip EVA handles and high-quality Fuji VSS reel seats, all models feature Fuji Alconite guides, reinforcing the high quality of these elegant rods. In use, all models offer the distance and precision you expect from a superior quality rod and have a fantastic action when fighting.

The new range of Shimano Yasei BB AX Pike fishing rods is available in both spinning and casting models. Specially developed for large pike. Part of the renowned Yasei family of rods and offering exceptional value for money, this range is versatile enough to cast a wide range of baits whilst maintaining the power needed to tackle the biggest pike without being overpowered. As soon as you pick up the Yasei BB AX Pike, you can't help but notice the casting potential offered by the fast action rods. With more power at the bottom, these impressively responsive rods allow you to cover a lot of water, whether you're fishing from the bank or a boat. Pair the spinning models with a Shimano 4000 or 5000 reel for a powerful, balanced combination. Whether you prefer to use baitcasting reels or small overhead reels, casting models offer all the power you need to tackle the challenge of the biggest pike, in the biggest waters. All Yasei BB AX Pike models have a fast-action Full Carbon blank constructed with HPC (High Pressure Carbon) and exclusive Diaflash technology. This increases power at the bottom of the rod and reduces blank twist during casting, resulting in longer, more accurate casts. The inclusion of the Diaflash also improves combat when subjected to extreme pressure, as it helps the rod apply more direct and linear pressure from the butt to the tip. To further increase long distance casting and overall performance, the rod is equipped with the latest generation Fuji Fazlite K-type guides. They are lightweight but also very durable and help prevent any problems at the start of a powerful cast. In keeping with the high quality design, a Fuji reel seat is fitted to the custom designed split grip EVA handle, giving this range a modern and attractive look that matches its brilliant fishing performance.

The new Shimano Yasei BB AX Swimbait/Big-bait rod is a rod designed specifically for using large baits. Part of the renowned Yasei rod family and offering exceptional value for money, this powerful rod has the strength needed to cast heavy lures, whilst maintaining the necessary flex in the central part of the rod to maintain the correct 'natural' swimming action of swimbaits . Are you a fan of large swimbaits or other oversized lures? If so, the Yasei BB AX Swimbait/Big Bait is for you. Casting power of up to 170g, this rod immediately inspires confidence and you will certainly not lack power! In use it is remarkably responsive and almost automatically maximizes the balance and swimming action of large baits with a minimum of input. However, the rod has a powerful back to counter powerful and large freshwater predators. Best paired with a size 300 baitcasting reel or small overhead spinning reel, for a powerful combination that will tackle any challenge with ease. The secret to the action of the Yasei BB AX Swimbait/Big Bait is the Full Carbon blank built with HPC (High Pressure Carbon) and the exclusive Diaflash technology. This increases power at the bottom of the rod and reduces blank twist during casting, increasing casting distance. Furthermore, it produces a truly powerful fighting action, capable of subduing even the largest predators with ease. To further increase performance and overall action, the Yasei BB AX Swimbait/Big Bait is equipped with Fuji Fazlite Type K guides. They are lightweight but also very durable and help prevent any problems at the start of a powerful cast. In keeping with the high quality design, a Fuji reel seat is fitted to the custom designed split grip EVA handle, giving this range a modern and attractive look that matches its brilliant fishing performance.

The new Shimano Stradic Spinning Fast Eva is a series of spinning rods that offers a wide choice and is the perfect ally for pairing with the famous Stradic reel. Thanks to the lightweight and technically advanced XSR carbon blanks, the response and versatility of this premium range is exceptional. Fast Action, if you like mixing rods and reels and already own one of the hugely popular Stradic spinning reels, this brilliant range of rods is for you. The wide choice of models allows you to select exactly the right rod for your needs, maximizing your performance and enjoyment. And not only do these rods look sensational, but when you use them they come to life in your hand. Precision actions and incredibly reactive blanks are a delight for all freshwater predators and saltwater fish such as sea bass or smaller species that live near rocky coasts. The Stradic Spinning Fast Eva is packed with exclusive Shimano technologies. The high modulus XSR multi-directional carbon blank features Diaflash technology in the butt section to minimize twisting of the blank under pressure. This combination results in a range of blanks with highly efficient power transfer during casting and fighting, combined with lightness, durability and responsiveness to maximize performance. Modern in appearance, they all feature split EVA handles and superior quality Fuji reel seats, selected based on the weight and power of the specific model. All models are equipped with Fuji Alconite K, KW or KR guides, which reinforce the high quality of these elegant rods. In use, all models offer the distance and accuracy expected from a superior quality rod and have a fantastic action when fighting.

The Shimano Technium AS Trout Area is a new series of trout area rods designed specifically to maximize fishing performance with small hardbaits and spoons. Ultra light and thin, the Technium AS's premium action is semi-parabolic to improve casting and fish retrieval when using light lines and barbless hooks. The Technium AS offers small diameters with excellent performance. Paired with a small Shimano 1000 or 2000 spinning reel, you get a set-up that even the best Trout Area anglers would be happy to use. You can't help but notice how well the Technium AS casts, even when using the smallest spoons, weighing less than 1g. But it is when you hook a trout that the rod shows its true values: it bends gently along its entire length, absorbing escapes and headbutts from the hooked trout. The Technium AS Full Carbon blanks are in line with the latest requirements for Trout Area rods. Lightweight, ultra-thin and with perfect action, the addition of Shimano's exclusive Diaflash technology gives all four models the perfect amount of backbone to accurately cast ultra-light lures and create spoons and micros hardbait. To reinforce the quality of the design, Technium AS uses Fuji KR type guides with Fazlite coatings, which work particularly well with ultra-thin braided lines. The ergonomic Shimano IPS reel seat was chosen to ensure comfort and sensitivity and the split grip cork handle completes the modern and classic look. Available in four different models: two lengths and two powers, to best meet your needs.

The Shimano Aero X3 Precision Feeder sits perfectly in the middle of the Aero Competition range and offers a superb combination of high performance and versatility, with 8 models covering all major feeder and float fishing needs. The market for mid-priced competition rods is full of competitors vying for the primacy of the category and the Aero X3 ranks among the best. We think there is nothing better for the cost and we are sure you will be impressed. Whatever type of rod you need, the Aero X3 has the answer: feeder rods for short to medium precision work, feeder rods for long range fishing and extra heavy fishing, all built to a very high standard using top quality fittings which complement the quality of the blank and fantastic actions. Built on Full Carbon blanks, they also benefit from Diaflash technology, a carbon ribbon crossed over the outer layer that reduces blank torsion and increases response. This system was originally developed for top level spinning rods and is still used on many models where responsiveness and sensitivity are needed. The Aero X3 range comprises three Precision feeder rods and one Precision Waggler model. They are designed for short to medium range fishing where accuracy is very important. If you want long distance feeder rods, there are five Distance models, from a 12' (which is actually a great medium feeder rod) to a fantastic 14' model that doubles as a superb distance feeder rod. big rivers. All models feature a top of the range Fuji DPS reel seat mounted on a cork/EVA handle that oozes quality. Seaguide XOG rings (safe for use with braid) are fitted to feeder rods and lightweight Seaguide MHLG rings to float rods, all specifically positioned to enhance action and maximize casting performance. If you want premium performance and top-notch build quality, combined with a realistically affordable cost, the Aero X3 should be on your list of potential choices.

The new Shimano Bassterra XT+ Sea Bass spinning rod series has been developed specifically for bass fishing and offers excellent performance coupled with high build quality and value. The medium-fast action is powerful, responsive and generates excellent casting performance, while being versatile enough to fish effectively with both softbaits and hardbaits. If you are serious about bass fishing and want a high performance rod that costs significantly less than most specialist options, the Shimano Bassterra + XT Sea Bass rod is a great choice. Constructed entirely from carbon, with Diaflash reinforcement, these rods will give you the performance you need to take your results and enjoyment to new heights. Lightweight and superbly balanced, these models are also excellent rods for other shallow saltwater species found in the coastal waters of Europe. At the heart of the Bassterra+ XT Sea Bass is a light, medium-fast action blank made from high modulus carbon with additional Diaflash reinforcement, which increases power and strength. At the bottom of the rod it is used to generate the power needed to launch lures at feeding fish from a distance or to take total control when fighting fish near rocks and other structures. In the tip section, the inclusion of high modulus carbon increases reactivity to allow you to work the baits with maximum effectiveness. Available in 5 models with light, medium and medium-heavy actions, to cover all sizes of popular bass baits, from the smallest 4g to 65g crankbaits and metal jigs, the Bassterra XT is rigged with Fuji high quality Fazlite stainless steel, a Fuji TVS reel seat and a split EVA handle. Full carbon blank + Diaflash for powerful and responsive casting performance and total fish control. Medium-fast action to improve long distance casting performance from both shore and boat. Corrosion resistant Fuji Stainless Steel Fazlite guides. High quality Fuji TVS reel seat with EVA handle. Ideal for fishing with softbaits and hardbaits.